They used oil for the flavor and a special baking process that had not been utilized prior to that time. She took that idea and created a flavor and innovative way of applying the flavor to this sweetened corn and oat cereal. It was a sweet treat, made with simple ingredients and it was something that they loved. She and her brother reminisce to a time that their grandma would use rice, butter, and brown sugar to create a treat that she made. That being said, the person credited with creating the flavor was Pamela Low. This company has owned the cereal brand from the beginning and it’s never had to change owners. Ownership of Cap’n Crunch is solely dedicated to Quaker Oats. They made a huge change to the market and it’s clearly been filled with success from the get-go. They did things differently with how they flavored the cereal and how they marketed the cereal. Even the simple yellow crunchy cereal is delightful but some of the other flavors really take the cake.įrom the beginning, this brand was uniquely all about innovation. It’s nearing 60 years on the market and has made leaps and bounds in progress from the time it was created. When Was Cap’n Crunch Invented?Ĭap’n Crunch was first invented in 1963. The captain’s voice has been depicted by only a couple different people through the years. The original slogan of this fun cereal was “it’s got corn for crunch, oats for punch, and it stays crunchy even in milk.” And these descriptors were true. A well thought out storyline from beginning to end. He sailed the Sea of Milk and his true home was Crunch Island. There is even an apparent story behind the captain. Most of the commercials had a pirate who wanted the cereal cargo on board. Most of them depicted our good captain on this ship and some of them included his crew mates and his loyal dog. They had several different TV commercials that came out through the years. In fact, they almost designed the cereal and name around him. He is well-known and has long been a focal point of the cereal. We’re all familiar with the captain himself, which is a cartoon naval captain. They choose the themes, the mascot, and their marketing strategies before they even finished making the cereal. They were being innovative in more ways than one! They knew they were creating something new and worthwhile and they actually did things in reverse from what you might expect. However, Cap’n Crunch and Quaker Oats took a bit of a unique approach to marketing with this cereal. You might see some teasers along the way but many times, you won’t know anything until they are ready to make a sale. They go through testing and development and marketing is one of their last priorities. You will find that most companies develop a brand or a product and then figure out their marketing plans and practices. Thanks to the success of this cereal, Quaker Oats even awarded the leader of the development team with the Fredus N Peters Award because of the ingenuous process of baking with the oil. Of course, she was part of a very successful team that backed one another. Without her inspiration, Cap’n Crunch might not be here today. She was known for her work with this cereal, as well as other satisfying finds like the Almond Joy. READ MORE: Chewits (History, Marketing & Commercials)Ī lot of the history of creation of the cereal is credited back to Pamela Low, and she was even labeled the “mother of Cap’n Crunch” after she passed away. There are stories from her siblings reminiscing a flavor their grandmother had made for them, leading to this flavor concoction. She was a flavorist and helped to develop the specific flavor of Cap’n Crunch that we know and love. This flavor creation was first made by Pamela Low. Cap’n Crunch very well may have been the first cereal company to use this oil flavor and baking process. In order for it to work and still be crunchy, the pieces have to be baked. This design actually created the cereal and then coated it in oil to add the flavor. They did so using sweetened corn and oats and a brand new process that hadn’t been used before. They decided to make these based on an old-time recipe that included butter, rice, and brown sugar. You will find later that there are tons of choices and even seasonal options too.Ĭap’n Crunch cereal is known for creating innovation for the making of the cereal bites. They’ve always been under the Quaker Oats umbrella and continue to thrive and build on their line. It is manufactured by Quaker Oats, which many of us know for oatmeal. The Cap’n Crunch brand has been operating for close to 60 years now. That was the original and since then, they’ve added both fun and flavors to your bowl of cereal. People even enjoy them dry thanks to the crunch. The bites were crunchy and perfect when you added milk. This fun cereal started out as simple yellow corn and oat bites in 1963.
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